Innocence
Canada

The rebranding of the Association in Defence of the Wrongly Convicted (AIDWYC) as Innocence Canada signifies a significant milestone in the organization's evolution and mission. This strategic shift underscores Innocence Canada’s commitment to cultivating a more inclusive and impactful identity, aligning it closely with its core values and objectives. This comprehensive rebranding encompassed an award-winning visual identity, refined messaging, and optimized communication channels, enabling Innocence Canada to bolster its outreach efforts, engage with key stakeholders, and solidify its position as a preeminent advocate for justice.